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Third party user-data-based audience tools are going the way of the dodo. Contextual and first party targeting is the future. adage.com/article/digital/twitter-drops-third-party-data-providers/2190386On twitter.com
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I told you to start preparing! "Understanding, expanding and adapting the use of detailed metadata across the web will build better media companies and a better open and well-connected internet." digitalcontentnext.org/blog/2017/11/14/personalization-without-people-happens-no-one-can-track-consumers/Permalink On twitter.com
❤️ 1 Favorite
Mood +4 🙂