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charlesarthur pilhofer I'm pretty sure at least one of the bunch has a very good idea, the main issue is that they don't care, the market won't make them care, and as a result they've become a great way to execute a number of ad fraud schemes.
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charlesarthur pilhofer While legit publishers arbitrage clicks legitimately, chum's lack of quality control has made it the perfect place to leverage arbitrage techniques to launder clicks, so the quality of their inventory is unlikely to increase.
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charlesarthur pilhofer If you have a fake bullshit sideshow site you launched last week, and you need your bots to get some cookies and ecosystem ids before they click on the ads on your own site, there's an easy and obvious choice.