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@veronicaripson swodinsky smarmyliberal Yeah, I would bet the big indicator is that you prob have purchased something for brunettes in the past, like Shampoo for Dark Hair or a similar product or engaged in something counter-indicative like 'blondes are dumb' articles or something. But... you have a CVS card right?
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@veronicaripson swodinsky smarmyliberal User loyalty programs are great ways to get lots of purchasing data and turn it into precise targeting if you attach that user loyalty card to even one single other point of data, especially phone or email.
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@veronicaripson swodinsky smarmyliberal Or... ever taken a poll that asked you your hair color for a personality test or something? That might do it. I dunno, also, I'd prob just target everyone who has ever purchased/streamed Daria too, seems a solid bet. Someone likely has a related media sheet for brunettes.