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pilhofer donohoe IMO avoiding page refresh is about enabling high value activities to run cross page regardless of navigation: specifically high CPM activities like streaming video & audio w/ad roll, which can now go full session & not be limited to a single page view or olds w/no pop-up blockerOn twitter.com
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pilhofer donohoe Mby this is my confirmation bias talking, but considering the two major single-page-app-driving libraries came out of Google and Facebook I feel like 'ad tech destroys the internet again' is not a bad reason for why this approach has dominated.Permalink On twitter.com
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