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morisy swodinsky Yeah, this is the biggest problem with the pivot to video IMO. Execs don't understand production costs and turnaround times and those processes have zero line item transparency. So they end up fumbling around unable to understand their costs.Permalink On twitter.com
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morisy swodinsky Same reason they fire copy editors, they don't understand the value of ROI on copy editing. But the difference is if you fire video editors video doesn't get made, gets made slower, and at significantly lower quality.Permalink On twitter.com
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morisy swodinsky A unicorn writer can do the work of three people in about the same amount of time. A unicorn video person (scripts, hosts, produces, edits, publishes) doesn't decrease production time at all. In fact it would likely increase because those functions often do work in parallel.Permalink On twitter.com
Mood +1 🙂
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Mood +2 🙂
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morisy swodinsky At the end of the day, the only way video is cheap is at operation sizes where you can optimize workflows of your editors so they never have downtime, but skip from one project to another. Basically you become a TV station, but TV station ads are far more sustainable than digitalPermalink On twitter.com
Mood +2 🙂
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morisy swodinsky Either that or you only go live to tape and just produce content around the clock. Basically the Twitch Life.Permalink On twitter.com
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morisy swodinsky Dunno if that works for news. I love G/O properties like anything but I don't think I'm down for whatever round-the-clock streaming looks like out of their offices.On twitter.com
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Mood +7 🙂