Chronotope’s avatarChronotope’s Twitter Archive—№ 108,084

  1. …in reply to @jamesdutton
    jamesdutton Having an engineering team roll their own ad-ready player is significant work, that's what I'm saying. If I wanted to have the company pivot to video, I'd play that out with a third party video provider first, usually. Unless integration looked really difficult because of the CMS
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    1. …in reply to @Chronotope
      jamesdutton The goal being to make sure video makes the returns I expect before investing in a custom player.
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      1. …in reply to @Chronotope
        jamesdutton Video production is expensive, streaming inventory is lower than many expect, and technical issues have high impact.
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