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swodinsky It's pretty fundamentally irrelevant IMO. You hook your video player up with a DFP tag, and let your ad script talk with DFP, the header bidders and fly from there. Basically most of the decision making is in the same place displays' is, unless you want to make it more complex...Permalink On twitter.com
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Mood +2 🙂
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swodinsky Which you usually don't! The hard part is getting the player to support the shitty tags people insist on using, like VPAID, and then measuring the impact on site performance and playing with inventory requirements and filters to strike a balance.Permalink On twitter.com
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Mood -1 🙁
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swodinsky The innovations come in making your ad tech perform better in general and being smart about what ads you allow to show and what networks you work with. To put the problem in perspective, video creates a whole other scale of network density...Permalink On twitter.com
Mood +2 🙂
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swodinsky Where at a previous employer we once had a problem where the combined execution of preroll tags, streaming of vide, and display tags caused the video to fail because we maxed out the number of HTTP requests a browser will make.Permalink On twitter.com
Mood -4 🙁
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swodinsky (To be clear, this player was a third party so *shrugz* )On twitter.com
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Mood +1 🙂