alexqgbaexm I'm not sure why it isn't a CMO who sets strategy + a single VP who does the strategy. IMO if their marketing stack is this complicated what they really need is an SVP in charge of fraud/brand threat mitigation.
alexqgbaexm Can you imagine the ruckus if one of these brands in-housed an audit team? Omg. I would laugh for hours at the ad tech executives who had to explain their shit to the nightmare team of a set of engineers who get bonuses for provable discovery and a 55 year old exec.