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PSA: when people talk about ad tech tracking pixels, they aren't talking about actual images anymore. Unless something breaks (or you have Javascript turned off), a tracking "pixel" is usually a whole mess of Javascript, no actual image files involved.Permalink On twitter.com
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For example: The Facebook and Snapchat pixels are really just on-page Javascript APIs for sending data to their respective servers.On twitter.com
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Just one more term which ad tech uses to obscure what the hell is going on.Permalink On twitter.com
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