Chronotope’s Twitter Archive—№ 107,004

Really great piece by slayser8. People often ask about what locks publishers into Google's ad server, why Google's grasp on the ecosystem worries publishers. This piece does an excellent job explaining the issues in straightforward language. adexchanger.com/the-sell-sider/are-unified-pricing-changes-good-for-publishers-or-good-for-google/amp/?__twitter_impression=true