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swodinsky The irony is that if Facebook and Google hadn't sold them on crazy programmatic, mby local news would be better off? So you visit the Queens Connector sites? It looks like they may be doing ok by doing very focused geo direct sales to me.Permalink On twitter.com
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swodinsky I think of the commonly reported number of 30% of revenue going to publishers and think of all the locals who don't understand the tech well enough to realize they're better off getting 90% of $100 than 30% of $200.Permalink On twitter.com
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swodinsky It's a shame so many local news researchers are blind to the ad tech and only focus on the editorial, because digging into how common that issue is would be an excellent research paper for someone like NiemanLab or TowCenterOn twitter.com
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