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Everything is ad tech and it is literally one of the most important beats because it touches, changes and influences everything. I look forward to more election pieces like this! swodinsky/1148982573609234436Permalink On twitter.com
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I'm also really interested in how operations will have radically different ad footprints for primaries vs the main election. I'd imagine direct or programmatic direct buys on left-leaning news sites and activist sites should be a big part of the plan for primaries, but mby not.Permalink On twitter.com
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Also, with all Warren's I Have A Plan content, I'd imagine some strong content marketing plans that would include moving these items off Medium and to a more dynamic and user tracking experience in her own site, if she intends to do user targeting (seems like yes).Permalink On twitter.com
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Also, would love to see some sort of conversation with the public from ewarren about how she balances the use of the ad tech with her interest in regulating the same tools, because I think there can be balance, and I think it's a real thing campaigns should talk about.Permalink On twitter.com
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Anyway, going to be a fascinating campaign season for we ad tech observers. It would be very cool to see a real dialog between reporters and campaigns about ad tech in politics come out the other end of all this.On twitter.com
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Mood +4 🙂