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jbenton I guesssss..... I mean the difference is that real-space is part of the theoretical journalism brand in a way that random Fortnite isn't. Arguably a window into the life of journalism is a usable brand extension and it makes sense than to sit it under social...Permalink On twitter.com
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jbenton I think we need a lot more 'journalism is a job and here are the real people doing it under brand x' out there these days, and TikTok is a more viable platform for that than Fortnite, even when it isn't always a *news* platform. Fortnite as a tool for a marketing is different.On twitter.com
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jbenton I mean, this isn't a situation like Peach where news orgs are on a platform that hasn't proven to have an audience. I dunno, there's an interesting discussion to be had at a larger level about where newsroom social sits in an org. It isn't *just* distribution IMO.Permalink On twitter.com
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