Chronotope’s avatarChronotope’s Twitter Archive—№ 105,714

          1. This assumes all types of precision are equally problematic: incorrect. It assumes targeting is the same as assuming users access a pub: inaccurate. One blocks out users, the other aims for but does not exclude. Also it assumes targeting works for brands wired.com/story/are-facebook-ads-discriminatory-its-complicated/
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        1. …in reply to @Chronotope
          This article seeks to create a false equivalency where none exists for little reason I can see other than ignorance or to discourage regulation with incorrect logic.
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      1. …in reply to @Chronotope
        There is a substantial and obvious difference between an ad that is not generally available and one that is impossible for a particular audience to see. Acting like Facebook cannot prevent red lining without swallowing up all our personal data is ridiculous.
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    1. …in reply to @Chronotope
      Facebook could just... Not. Like not run these types of ads. Not optimize the ads, that's totally viable. Or it could present other, more significantly different alternatives. Make those ads available & spend expended when users seek them out regardless of targeting for example.
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  1. …in reply to @Chronotope
    Or there could be other mechanisms to make ads that attempt to red line be forced into more general targeting. Literally nothing here is inevitable or set in stone. There's so many opportunities, alternatives, just sitting there.
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    1. …in reply to @Chronotope
      And they could all be additive solutions! We could restrict targeting options, optimization, and then imagine a page that shows all real estate ads by location, regardless of targeting, to anyone interested, and who visits the geo, searches near the geo etc...
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      1. …in reply to @Chronotope
        I dunno, like, I thought of that just now. Off the top of my head. If you're writing a long editorial piece, all I'm saying is try and have more imagination than treating the current mechanisms of Facebook as inevitable.
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