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kchoudhu You've basically just described ad tech for content instead of ads & its development using private standards & marketplaces have created 30-90% fraud and middlemen skimming 70% of every transaction with optimization tools, so... not sure this is the right way to go w/o a standardOn twitter.com
Mood -4 🙁
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kchoudhu I think there are clear issues with auction methodology built into the distribution system which is that it is very very easily gamed in practice depending on how the prioritization and value methods are set. I think straight syndication with profit share makes a lot more sense.Permalink On twitter.com
Mood +5 🙂
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kchoudhu More than that, there's a degree to which you can restrict or identify to trusted partners in a way that automated auction systems have thus proved incapable of.Permalink On twitter.com
Mood -2 🙁