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swodinsky ranimolla Not a DOOH, but JCD notes beacons as an innovation on the page selling the set of billboards that this specific billboard is in (in Greenpoint). Additionally I've heard physical advertisers are buying up data from cell providers, to get audience phone information based on geodataOn twitter.com
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Mood +1 🙂
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swodinsky ranimolla In that situation I guess they wouldn't know if that precise ad was working on precisely you but I'd bet they could make some smart inferences based on geodata and unit sales in the area, so *shrugz*Permalink On twitter.com
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Mood +1 🙂