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I think it is quite cool and important that publishers be highly selective of what ad tech they work with and have more parameters to judge against than just 'does it give us money'. This is one of the great things about the RED team in washingtonpost adweek.com/programmatic/qa-the-washington-posts-programmatic-team-isnt-afraid-of-experimentation/Permalink On twitter.com
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❤️ 13 Favorites
Mood +6 🙂
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Like if other publishers only take away one things from this excellent convo between Jason Tollestrup and swodinsky it should be this: "We only work with partners who are able to come in under our timeouts, and we do custom integrations with every single one of them."Permalink On twitter.com
❤️ 4 Favorites
Mood +5 🙂
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User Experience First, as a mentality, leads to better results all around.On twitter.com
❤️ 4 Favorites
Mood +2 🙂