Chronotope’s avatarChronotope’s Twitter Archive—№ 103,727

        1. …in reply to @thezedwards
          thezedwards acfou I think that's as a result of this deal - searchengineland.com/yahoo-bing-renegotiate-search-deal-yahoo-gains-right-to-serve-search-ads-on-the-pc-219020 - Perhaps part of the issue is they want to push their own inventory but have to exhaust their contractually required count of Bing ads? (Pulling in swodinsky who was curious on another branch of this thread)
          OpenGraph image for searchengineland.com/yahoo-bing-renegotiate-search-deal-yahoo-gains-right-to-serve-search-ads-on-the-pc-219020
      1. …in reply to @Chronotope
        thezedwards acfou swodinsky Oh wait, it isn't only partially Bing ads. After Verizon realized they didn't want to invest anymore in Yahoo's messy ad biz they just passed all ad responsibilities over to Bing, it looks like searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651
        OpenGraph image for searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651
    1. …in reply to @Chronotope
      thezedwards acfou swodinsky Considering this above deal ^ it def looks like Bing links are standard inventory for Yahoo dot com, so I think my original theory, that they are trying to fulfill over promised inventory might hold. Assuming it is Yahoo themselves doing this thezedwards/1125958787465003009
  1. …in reply to @Chronotope
    thezedwards acfou swodinsky It could go deeper, maybe someone at the clickthrough level on the other side of the ad is doing this for... some reason? Not sure what the scam would be.


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