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It looks like it's a passthrough to make it look like Taboola clicks aren't actually coming from Taboola, basically trying to clean the click to make it look like an organic search arrival, instead of purchased traffic.
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This significant an attempt to make arrivals/click throughs on search ads appear to be organic when they are not would be... wow just super unethical.
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I mean they appear to have been sketchily buying search traffic for a while now, but in the past it has gone directly to their page. This is something else. Chronotope/802225257859993600