Chronotope’s avatarChronotope’s Twitter Archive—№ 103,133

    1. I've noticed that a bunch of ad tech conversations I've had recently have rotated to Low Power, Data Saver and Chrome Lite mode, so now I have two questions I'm very curious about. Do you use a low power or data saver mode on right now?
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  1. …in reply to @Chronotope
    If you are a web publisher, do you have measures in place to react to data saver, low power or low network speed proactively?
    On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets Mood 0
    1. …in reply to @Chronotope
      One extra question. Do you, as a user, ever turn on Data Saver, Chrome Lite or Low Power Mode manually?
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      1. …in reply to @Chronotope
        In case you are wondering: I have Chrome Lite on, but don't use data saver much. Chrome prompted me to turn Lite on the first week I had this phone. I turn on low power mode regularly when I'm going out and anticipate I'll be hours without a charging opportunity.
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        1. …in reply to @Chronotope
          Please retweet the top of the thread folks, would love to get a wide response.
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          1. …in reply to @Chronotope
            Out of curiosity, I've been experimenting with this. On my Android phone manual use of low power mode seems to have little impact on anything, but using phone level data saver mode has had a substantially different impact than the Chrome Lite. Notably: no more auto play video.
            Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0
            1. …in reply to @Chronotope
              A lot of you marketers out there have forgotten a poster image fallback for your videos btw.
              Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -1 🙁
              1. …in reply to @Chronotope
                And the ones who haven't may want to do better styling your play button.
                oh my god twitter doesn’t include alt text from images in their API
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                1. …in reply to @Chronotope
                  Anyway, this last part interests me even more: some ad networks seem to be parsing it as a signal and others are not. I bet I can guess which one it is that's feeding me low data no video ads where it normally wouldn't.
                  Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 2 Favorites Mood 0
                  1. …in reply to @Chronotope
                    Google Chrome is the only browser supporting the SaveData signal (developer.mozilla.org/en-US/docs/Web/API/Navigator/connection) so if only Android is applying it that way and only Chrome is indicating it and only AdX is using it that sure sounds uhhhh... like... vertical integration.
                    OpenGraph image for developer.mozilla.org/en-US/docs/Web/API/Navigator/connection
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