Chronotope’s avatarChronotope’s Twitter Archive—№ 102,988

                  1. I literally sat down in a coffee shop on Saturday and said to jbinckes: The next NYT strategic biz move is to differentiate against publishers who trade on user data. Here we are. - Jc_McCann/1122858364411764736
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                1. …in reply to @Chronotope
                  The NYTimes has a radically different biz model than most publishers in terms of how it gets its money and from where (for example, the crosswords are a huge chunk of their revenue), which gives them an opportunity to differentiate here that most don't have.
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              1. …in reply to @Chronotope
                You can see that they are still *using* user data, but in a much more internal way. sarafischer/1122861007905406978
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            1. …in reply to @Chronotope
              There *is* a reason this occurred and it isn't just philosophical: pilhofer/1120634326276816896
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          1. …in reply to @Chronotope
            Users will like NYTimes being out in public on being against perceived abusers of user data like Facebook. It won't require them to significantly pull back on even other ad tech (who aren't seen as such). On top of that, this is an opportunity to leak less data to header bidders
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        1. …in reply to @Chronotope
          Others in ad tech space are still trading on user data, so I don't think just pulling FB off is going to be ultra effective, but still cool to see this & I'm interested in where they go w/it. I'm not critical. It's a good step.
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      1. …in reply to @Chronotope
        Anyway, this is all very early to even understand the full scope. I'm sure we'll see some more detail on their strategy later, and then it will be easier to talk about.
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    1. …in reply to @Chronotope
      I'd bet whatever comes will include a pro-user pro-privacy stance from NYT. It's what comes after that will be most interesting.
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  1. …in reply to @Chronotope
    Unrelated to NYT's moves, it is likely worthwhile to have a more detailed public conversation about tech like FB's tracking pixel and what it actually does or doesn't do and what the rest of the ad tech marketplace does or doesn't do when it comes to user data.
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