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This is a pretty straightforward explanation of the pros and cons of changes to the bidding system coming to Google. I def. feel the fears of giving more control to Google, but flip side is more transparency is always for the best in the long run. blog.ad-juster.com/what-googles-move-to-a-unified-first-price-auction-means-for-publishers/On twitter.com
Mood +4 🙂