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I've been thinking about the fake doctor quality certificates story ( propublica.org/article/top-doctors-award-journalist ) and I realized how pernicious a problem fake certification is and how we've got a similar issue in ad tech. What does it mean to be TAG or IAB Gold Standard? What is their methodology?Permalink On twitter.com
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Mood -4 🙁
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No one knows what they do or how they certify anyone, right? I mean, do they have a methodology? What conditions do companies have to meet? Is their technical capacity tested with technical tools? How can one trust any certificate without proof of their methodologies' accuracy?Permalink On twitter.com
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Mood 0
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Is there a white paper somewhere I'm missing?On twitter.com
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Without this info, what makes them real certificates? What makes certification matter of we don't just take these organizations on faith? And why should we do that? Chronotope/655064201703137280?s=19Permalink On twitter.com
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Mood +2 🙂
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I'm not saying the existing certifications are fake, but without any data, at least that I've seen, how can we say they are true either?Permalink On twitter.com
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What about all the ad fraud from 3ve? Did anyone get their certificate removed over that? Has anyone ever been de-certified?Permalink On twitter.com
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Mood -4 🙁