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Happy to note the work washingtonpost has done with AMP Stories has led the way so effectively that we are the main point of reference on the format, enabled--in part--by engineering work of the RED team to make it sustainable in a custom format. poynter.org/tech-tools/2019/meet-frame-a-weekly-news-magazine-that-lives-in-your-calendar-and-text-messages/
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AMP Stories is like my north star for remembering that often audiences will embrace things you don't expect. I fully admit as someone who dislikes AMP I didn't see it as viable initially but high-quality editorial work & our readership's embrace of the format has proven me wrong
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Also: consider how to monetize early and often.