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baekdal michellemanafy samfbiddle Ah, but this is actually a great example! Because it brings us to video games... And women in geek spaces in general where advertising like that has been super discriminatory... howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/Permalink On twitter.com
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baekdal michellemanafy samfbiddle See, even though these ads represent theoretical red lines against women entering into geek spaces, they did not become invisible to women or scale across the whole internet. So women still picked up Nintendo Power, or found other fan communities online or off...Permalink On twitter.com
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baekdal michellemanafy samfbiddle Even with marketing against them, which has an effect, women still arrived or remained in these spaces. But now? Under Facebook? That marketing wouldn't just be sexist, it would be invisible to women entirely. There would be zero entry instead of less.Permalink On twitter.com
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baekdal michellemanafy samfbiddle I agree, this had an effect, but not an absolute and complete blocking one, which is far easier to now accomplish via Facebook. I'm not saying the old regime was good, but it was nothing to the scale of the current one. baekdal/1113788485050216448?s=19Permalink On twitter.com
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baekdal michellemanafy samfbiddle But you're looking at a false positive. Facebook didn't make women return to geek spaces, concerted marketing and organizational efforts did. Also, that millennial women have increased buying power and despite marketers hung on to geek spaces passionately. baekdal/1113789100614737920?s=19Permalink On twitter.com
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baekdal michellemanafy samfbiddle Tumblr has more to do with this than Facebook did. And in either case it wasn't that ads became less discriminatory, but that people formed organizations to combat this effect, see "women in STEM" efforts.Permalink On twitter.com
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baekdal michellemanafy samfbiddle I don't think it's wrong at all, just specific groups have invested in specific causes breaking through demographic marketing red lines. Where they haven't we see the opposite effect. baekdal/1113789981078765568?s=19Permalink On twitter.com
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baekdal michellemanafy samfbiddle Red lining has become worse in real estate, in the rise of nationalism, in racism and hate. In other things where it's very prevailing use is Facebook makes it invisible except to massive research. These things for worse and Facebook-specific-scale of targeting is to blame.Permalink On twitter.com
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baekdal michellemanafy samfbiddle The problem comes in part because Facebook has zero accountability. The discrimination in a magazine is visible to those discriminated against. On Facebook, it is invisible.On twitter.com
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