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baekdal michellemanafy samfbiddle Ahhh, by it theoretically could have reached many more, Facebook's scale enables that and cheaply, so the scale of those whom the ad has discriminated against by making itself invisible to them has increased exponentially.Permalink On twitter.com
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baekdal michellemanafy samfbiddle A better example is a real estate ad that wants to discriminate against people of color. Before, it's scale was accomplished by targeting specific magazines that it believed only appealed to a particular audience, it's reach was always limited to magazine readers...Permalink On twitter.com
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baekdal michellemanafy samfbiddle But if you were a savvy person of color you could still pick up the right magazines and see that ad. But on Facebook, you'll never see that ad. Not only is opportunity moved from small to zero, but there's no evidence to take before a court without massive research.On twitter.com
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