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Why isn't it a principle of ad exchanges that my site can scan and reject an ad? If your ad has document.write or eval, easy to find, I should be able to reject it, send the exchange that rejection, and never see the ad again.
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God publishers have been so passive so long on handling programmatic ads, this is the platform and tools that result. It would have been so easy to fix this earlier if only publishers had reacted before it all went to hell.
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