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Spotify dot com and WSJ have both added the Snapchat pixel to their sites recently. So prepare for some business news ads and retargeting around your favorite artists in Snapchat ads I guess?Permalink On twitter.com
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Mood +2 🙂
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I honestly don't know. Do people convert from Snapchat? Like... in what percentage vs audience? I admit I'm not a heavy Snapchat user because I don't like the idea of transient media philosophically but also... is it really good for anything other than brand awareness?On twitter.com
Mood +2 🙂
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And if Snapchat ads are 100% about brand awareness and no one cares about conversion... how did they convince advertisers to do that and can I get some?Permalink On twitter.com
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Mood +2 🙂