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dsearls tomfgoodwin dmarti Sponsoring pubs also detaches advertisers from the conceit that they've sponsored a particular article--to some degree.On twitter.com
Mood 0
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dsearls tomfgoodwin dmarti I think the current environment makes user data a curse for many legitimate players in the ecosystem. It hurts them far more than it helps. A future crafted through GDPR-style regs would be best, one where users consent on what data is available for targeting, and by whom.Permalink On twitter.com
Mood +4 🙂
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dsearls tomfgoodwin dmarti The general feeling in the ad tech world seems to be that MI will somehow fix bad ad targeting and brand safety concerns but I don't think that will ever be the case. More middleman tech isn't the solution so much as: less tech, but focused, transparent, and ethical.Permalink On twitter.com
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Mood +4 🙂