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Oh boy wait until someone at WSJ discovers what the Facebook web pixel does. wsj.com/articles/you-give-apps-sensitive-personal-information-then-they-tell-facebook-11550851636
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My favorite thing about journalists suddenly realizing ad tech has been running amok is glossy spread treatment being given to the discovery of basic technologies.
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Wait until you find out why AddThis gives away its product for free.
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We're basically watching journalists wake up to the fact that an entire industry received zero consumer-focused coverage for a decade.
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If you're using a thing connected to the internet and it collects, actively or passively, data on you, assume all of it is sent to Facebook for re-targeting, because, from a dev perspective, it's easier to send data and not use it then it is to realize you wanted it later.
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Facebook doesn't charge for data storage, this is how it's been training the industry to work since it started letting third parties send data.
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Besides, very personalized ads are what you want, according to Facebook. If your heart rate is down or you want to get pregnant, Facebook believes you want to be targeted with ads to solve for those problem. This is the intent of the system!
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You talk to ad tech industry people and what most of them are working towards is *the most personalized ad experience*. They dream of knowing your average heart rate that week so they can decide between targeting you with Pelton or Calm dot com ads because that is the goal.
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The problem isn't bad actors, the problem is the system doing what it is intended to do. Chronotope/1078018209536708609?s=19
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This is how the other side of the ad thinks. I'm not criticizing tomfgoodwin here, it is important to understand the entire ad tech industry is based on these types of assumptions and if you as a citizen and consumer disagree, you have to talk about it. tomfgoodwin/1099019770001846273?s=19
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Because there has been no consumer-focused journalism in this topic up to this point there had been no clear criticism of the system, advertisers genuinely think that tracking and targeting ads based on these data points is what you want. Is it what you want?