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mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr The programmatic marketplace exists for the purpose of advertisers buying things without making contact with the publishers. They buy USERS. That's how whole process works, & where the problem is. If advertisers were buying direct from publishers we wouldn't have a problem.Permalink On twitter.com
❤️ 1 Favorite
Mood -4 🙁
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mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr This is *fundamental*. Programmatic, the *point* of it, is to buy users, if ads appear on legit publishers or not is the problem of the intervening network of black boxed ad tech...Permalink On twitter.com
Mood -2 🙁
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mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr If ads appear in front of non-bots is the concern of a vast network of tools triggered before the ad ever reaches a publisher. An immense infrastructure of decision making happens between a triggered bid request and an ad showing. The requirements aren't set by publishers.Permalink On twitter.com
Mood +1 🙂
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mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr And if the bid gets fulfilled *doesn't* guarantee that the publisher make money off the ad. Plenty of the publishers will find those ads don't pay out because on-site tech run *by publishers* determines them to be bots.On twitter.com
Mood +2 🙂