Chronotope’s Twitter Archive

…in reply to @mikkokotila
mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr Except every legit publisher has strong anti-bot attribution running. Publishers will often find themselves victims of bot traffic while discrediting it and automatically removing ad impressions via tech. Then all they end up with is infrastructure cost.
Permalink On twitter.com 2018 Dec 31 Mood -1 🙁

…in reply to @Chronotope
mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr Supporting half of the incoming traffic as bots, paying for the resulting cache and non-cache hits, and then subtracting the value from ad attribution often results in much more cost than any possible gain for the bots that slip through.
On twitter.com 2018 Dec 31 Mood +2 🙂

…in reply to @Chronotope
mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr This is a common way to catch bots actually, by looking at the discrepancy between home-grown analytics set to not catch bots and the impressions registered as 'real' in the ad server. Sure, some bots slip through this process, but not enough to be worth anything in real dollars.
Permalink On twitter.com 2018 Dec 31 Mood +1 🙂

…in reply to @Chronotope
mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr But ad tech that runs in the ads has no concern when it comes to attaching cookies to bots. User data trackers and behavioral taggers don't do their own bot checks. Nor do a lot of third party systems. Then the bots can move to non-legit publishers to make money on those sites.
Permalink On twitter.com ❤️ 1 Favorite 2018 Dec 31 Mood -1 🙁

…in reply to @Chronotope
mikkokotila dmarti hakosam robleathern jason_kint acfou JudSpencer joemarchese sriramk Carnage4Life MikeIsaac jarroddicker kevinweil ryanvailbrown WebBarr That's not even taking into account there are publishers who pay for traffic on promise it won't be bots and end up waisting a lot of their money on fraudulent traffic traveling from fraud publishers through so-called legit content networks. There too, the middlemen are at fault
Permalink On twitter.com 2018 Dec 31 Mood -8 🙁

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