Chronotope’s avatarChronotope’s Twitter Archive—№ 97,721

      1. lol no niemanlab.org/2018/12/interactive-ads-will-be-the-new-face-of-display-advertising/
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    1. …in reply to @Chronotope
      Interactive Ads Will Be The Next Big Thing has been the industry prediction since 1995 and the closest they ever got was interacting with the close button on pop-ups.
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  1. …in reply to @Chronotope
    Not only is it incredibly hard to get readers to interact with ads, but now they additionally feel *unsafe* interacting with ads. The only way to make interactive ads even close to work is if they are direct sold and the larger industry is pushing away from that.
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    1. …in reply to @Chronotope
      There will never be a successful programmatic interactive ad campaign that doesn't start in a publisher native advertising shop. NEVER.
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      1. …in reply to @Chronotope
        And even those will be limited to like... 5 publishers at best.
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