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On twitter.com
❤️ 2 Favorites
Mood +2 🙂
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Interactive Ads Will Be The Next Big Thing has been the industry prediction since 1995 and the closest they ever got was interacting with the close button on pop-ups.Permalink On twitter.com
❤️ 2 Favorites
Mood +1 🙂
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Not only is it incredibly hard to get readers to interact with ads, but now they additionally feel *unsafe* interacting with ads. The only way to make interactive ads even close to work is if they are direct sold and the larger industry is pushing away from that.Permalink On twitter.com
❤️ 1 Favorite
Mood -3 🙁
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There will never be a successful programmatic interactive ad campaign that doesn't start in a publisher native advertising shop. NEVER.Permalink On twitter.com
❤️ 4 Favorites
Mood +3 🙂
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And even those will be limited to like... 5 publishers at best.Permalink On twitter.com
❤️ 1 Favorite
Mood +4 🙂