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I read this and the image popped up in my head of some Millennial holding a knife to the throat of an anthropomorphized product vertical yelling "Pay me a living wage or I'll kill your brand!" washingtonpost.com/opinions/millennials-arent-breaking-traditions-theyre-just-broke/2018/12/06/e69fbfc8-f999-11e8-8c9a-860ce2a8148f_story.html?cachebusterTimestamp=1544193408521&utm_term=.386beab8a88f