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emilybell Yeah, I mean we have some idea w/events like niemanlab.org/2018/10/what-happens-when-facebook-goes-down-people-read-the-news/, but even there isn't a full accounting. It doesn't seem like a full traffic switch over would be likely and without that, no matter the size, it seems no company would have the leverage to really negotiate w/fb
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emilybell Arguably, those types of negotiations between publisher and platform should be the role of a coalition like the IAB, but their compromised nature makes that impossible
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