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rochemathieu dmarti jason_kint IABEurope If the tech can't deliver a consent-safe ecosystem what's the point of it then? Especially when *all parties* are legally responsible for consent failures.
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rochemathieu dmarti jason_kint IABEurope There is a reason many states outlaw radar detectors. Just because they don't force people to speed doesn't mean that technology optimized to hide adversarial behavior doesn't encourage adversarial behavior. In some ways an impossible to enforce system is worse than no system.