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Why is cable fracturing into a million apps? ahhh welcome.openx.com/rs/745-BUQ-779/images/2018%20Consumer%20Holiday%20Shopping%20Report.pdfPermalink On twitter.com
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can't TiVO a preroll app ad can you you millennial mofo?!?1 take that you wirecutterOn twitter.com
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The pathway from 'easily fast forward through TV ads' -> 'all your TV is individual apps now' is one of those nightmare scenarios that no one really could have predicted at the beginning but makes perfect sense in retrospect.Permalink On twitter.com
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Mood +2 🙂
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Anyway... I look forward to the moment when someone builds a TiVo for Roku apps that records the incoming stream and lets you play it sans preroll because you know that is going to happen.Permalink On twitter.com
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Where does this sort of thing end up? How do we get consumers to understand creative work they want to consume cost money to create & if they want to watch it they need to pay for it in ads or subscriptions (or both)? TV faces down the crisis the rest of media is already under.Permalink On twitter.com
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In many ways I feel like making the advertising process and the cost/benefit more transparent is the core of the answer. Consumers should know what they are paying for in more exact numbers if we want them to feel a need to pay it, be their payment in money, attention or data.Permalink On twitter.com
Mood +4 🙂