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      1. …in reply to @BenMullin
        BenMullin dicktofel jbenton Yeah I agree, money is ramping up at a really unprecedented rate in the podcasting world, but I do think audiences and therefore dollars are starting to flow towards big players. And I bet small players are feeling some crunch, at least vs their expectations.
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    1. …in reply to @Chronotope
      BenMullin dicktofel jbenton BuzzFeed is particularly vulnerable because it's traffic strategy needs a major shift. Panoply potentially the same? The problem comes from when they're optimized for Facebook and not search.
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  1. …in reply to @Chronotope
    BenMullin dicktofel jbenton I think Panoply divested it's podcasts too soon though. They were useful testbeds and Panoply must believe they've found THE way to monitize podcasts. I don't think they've hit it exactly right yet and they're going to have a harder time morphing their product in the future
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