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This generation of Nazis thrive because we are somehow shocked they exist (though they've been pushing policy & entering gov't for years) and rush to read about them. Their power grows b/c, like Trump, publicly interacting with them generates capital, even if it is to deride themPermalink On twitter.com
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Mood -2 🙁
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The Overton window is a useful tool to understand what they're doing. But it's beyond that, b/c it isn't why they're succeeding. They're succeeding because they've discovered a flaw in the economic structure of the media and (sigh) discourse...Permalink On twitter.com
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Mood +4 🙂
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That economic flaw in the modern form of the marketplace of ideas is further reinforced because social platforms unknowingly adopted it without thinking. It is this: generating hate is as profitable as generating any other emotion.Permalink On twitter.com
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Mood -3 🙁
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But it's a lot easier b/c you can generate hate without skill. Idiots do it naturally. You don't need facts, or research, or proof, or sources, or truth. So the gross profit of being hateful in the digital economy is equal to other emotions, but the net is much higher.Permalink On twitter.com
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Mood -3 🙁
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But we are instructed to give hate an equal playing field. We are foolish enough to retweet it, write long essays in theoretical defense of the capacity to say it, and invite it to shitty New Yorker festivals. Humanists stand in defense of it. But...Permalink On twitter.com
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Mood -7 🙁
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They don't understand. Their assumptions fail to take in this capitalistic aspect. Hate is the cheapest thing to produce in the digital ecosystem.Permalink On twitter.com
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Mood -5 🙁
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To give it an equal platform is to amplify it more than truth or love. It's making the people who handle it, for or against, more money b/c it is hate. The net profit is higher because it's cheap to produce and cheap to argue against.Permalink On twitter.com
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Mood +2 🙂
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But all amplification puts more money in hate's pockets and more attention. Illogical Nazi-style hate thrives because it gets more net profits in money and attention, it has so little cost to produce.Permalink On twitter.com
Mood -3 🙁
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The only way to counter hate's advantages is to make it more expensive to produce. In the modern digital economy that means deplatforming it, not treating it as an equal but as a fringe to note and starve of attention. We must crowd it out.Permalink On twitter.com
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Mood 0
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But if your job is to turn attention into profits, it's real tempting to go in on the eyeball garage sale that is hate. Even just in inviting it to headline your festival. It will keep happening unless we enact and enforce economic consequences, b/c the motivation is economic.On twitter.com
Mood +1 🙂
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So maybe, if inviting hate was enough reason for you to withdraw your participation, don't return just because hate was pushed off a particular podium. They got what they wanted without him ever speaking: more attention. Don't go back at all this year.Permalink On twitter.com
Mood -5 🙁
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Punish them the only relevant way under capitalism: in their wallets.Permalink On twitter.com
Mood -2 🙁
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Remember: M*lo is dying as a hate brand because he was deplatformed, but that's not the underlying reason, at its core the reason is because we've made hate very expensive for him to distribute as a result of that deplatforming.Permalink On twitter.com
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Mood -9 🙁
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Bannon and his like were fucking no ones. They were always fucking no ones. No matter what they achieve or what positions they hold, they are unskilled worthless hate mongers in a world where selling hate is easy.Permalink On twitter.com
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Mood -15 🙁
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They are not skilled or smart. They're just cheap and greedy. They don't have an ideology to thoughtfully examine, just grasping ego-stoking desire for profit. They don't have opinions, just marketing. Treat them accordingly.Permalink On twitter.com
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Mood +2 🙂
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I still don't understand why it is so hard for the left to get this. The hate mongers got it immediately. The easiest way to kill an idea is to make it less profitable to publish and more expensive to produce. It was G*merG*t*'s tactic from minute one.Permalink On twitter.com
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Mood -5 🙁