Chronotope’s avatarChronotope’s Twitter Archive—№ 94,180

                  1. A very big design challenge for news organizations is performing user tests on users who represent a large portion of their readers who reside outside the urban cores. jbenton/1032628701282881537?s=19
                1. …in reply to @Chronotope
                  To be blunt DC and NYC obsessives who love Axios don't interact with webpages in the same ways that even people in the suburbs of those cities do.
              1. …in reply to @Chronotope
                Having designed and run user tests myself I can pretty much guarantee that the demographics represented by someone who can take a mid day break to participate in city-based user tests have a significant differentiation in style of use.
            1. …in reply to @Chronotope
              There are a while bunch of bad design patterns that come out of web-based organizations not considering demographic--especially class--factors in their user testing.
          1. …in reply to @Chronotope
            *whole
        1. …in reply to @Chronotope
          A fun example of this: the more web-savvy a user the less they care about the carousel UX. That's not to say that the heavy-web-users liked it, they just didn't notice it enough to object to it! And because they knew the pattern, they interacted with it.
      1. …in reply to @Chronotope
        But when I tested carousels against some less heavy web users in the suburbs they were *actively frustrated* by the user experience. This is just one, relatively small test, but large scale studies seem to prove it out. shouldiuseacarousel.com/
    1. …in reply to @Chronotope
      This is just a minor difference in the audiences I was testing on. There are way larger demographic differences that never get tested on but absolutely have an impact.
  1. …in reply to @Chronotope
    Just one more example of how the classism common in news organizations is actively harmful to their business.


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