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Been seeing Taboola units in programmatic ad slots. Interesting when you consider that the whole pitch of Taboola products is the type of smart recommendations based on content that would be impossible to generate from inside an ad unit.Permalink On twitter.com
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I mean that would mean that either they have no real capacity to prevent people from using their product in a bad way, destroying the idea of brand safety...Permalink On twitter.com
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Or it might almost sound like their entire pitch is a bunch of bullshit, their recommendation process doesn't matter and they're sticking units into programmatic inventory to inflate their impression and click through counts in a way irrelevant to what they promise clients...Permalink On twitter.com
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That almost sounds like lying to their clients, the publishers they work with, the brands they promote and the press they speak to. Almost.Permalink On twitter.com
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It almost sounds like they're extending inventory in non transparent ways, in ways counter to the way their platform is supposed to work. Almost like the platform was bullshit to begin with. Almost.Permalink On twitter.com
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I mean, a big certified recommendations company like Taboola wouldn't do those things, right? I mean, I'm sure they wouldn't lie to clients, that option to extend their inventory in ways counter to the product is likely in their contracts somewhere.Permalink On twitter.com
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I mean that would almost be misleading. Almost.Permalink On twitter.com
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Not like Taboola would run fake news scottbrodbeck/810955401990721539?s=19On twitter.com
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Or run inventory on sites irrelevant to their clients Chronotope/791788090528559104?s=19Permalink On twitter.com
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