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WebBarr But that comes with a real cost, a significant one that impacts their capacity to operate as a company. And if they're not looking to convert existing audience then the only other choice is to pull audience from other cable channels, b/c it seems unlikely they'd grow itPermalink On twitter.com
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WebBarr I don't know anyone with a CNBC or Bloomberg habit who seems likely to convert. I mean, maybe this type of deal makes their risk surface particularly small compared with previous deals, but I can't see it being worth risking the time, money or likely-to-result insolvency.On twitter.com
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