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Snap (of all people) is calling out digital video advertising as ineffective. theinformation.com/articles/how-snap-made-direct-response-ads-a-big-business?jwt=eyJhbGciOiJIUzI1NiJ9.eyJzdWIiOiJhenNnbXVAZ21haWwuY29tIiwiZXhwIjoxNTY0MjU4Mzc2LCJuIjoiR3Vlc3QiLCJzY29wZSI6WyJzaGFyZSJdfQ.C61mJx5qbe3Z0dK0EjlUMd9KgD3BCs_E1r-Xoc9uSZU&unlock=1403c3cf1b06777e