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JudSpencer @AdMonsterGavin ibaklanov forensiq impactmartech This is misunderstanding the motivations of fraud in the marketplace and the reality of how media buyers are handling buys. Not to mention the interaction between resellers and sellers and the frequency of fraud there.On twitter.com
Mood -10 🙁
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JudSpencer @AdMonsterGavin ibaklanov forensiq impactmartech Any methodology to resolve ad fraud must operate on the assumption that the majority of actors at every level of the ecosystem are acting entirely or partially in the service of fraudulent activityPermalink On twitter.com
Mood -6 🙁