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A career goal achieved: thrown shade at in Nieman Lab :P niemanlab.org/2018/07/the-washington-post-wants-to-figure-out-the-best-places-to-put-ads-in-your-favorite-podcasts/Permalink On twitter.com
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I kid, I kid. I agree with nwquah - we do need to be serious and careful about our deployment of more complex ad technology to the podcast marketplace, one which I would also argue has grown in part because of the lack of 3rd party ad tech and measurement.On twitter.com
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Mood +1 🙂
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Hell, doubts and concerns about programmatic and IAB-qualified 'measurement' companies entering the podcast space are not only something I share, but have documented over the years: Chronotope/958828651990126592 Chronotope/773929117012094976 Chronotope/690238490647367680Permalink On twitter.com
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But one thing has become absolutely clear to me the longer I've spent in editorial technology and slowly shifted into the biz side: these technologies *will* be developed. The money, the push, the desire, and the willingness of publishers & brands to adopt is all there.Permalink On twitter.com
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Mood +5 🙂
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And we already have seen what happens to journalism in a space if publishers don't lead the process of figuring out how ads and monetization works. Rampant fraud, bullshit measurement, creepy rebates, and a race to the bottom in quality - both for advertisers and publishers!Permalink On twitter.com
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To be clear Rhapsochord isn't a podcast CMS, it approaches podcast monetization as a service, and considers itself neutral about what handles CMS-style tasks. This comes out of how we do things in the RED team and as a publisher-based ad tech shop.Permalink On twitter.com
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Mood +1 🙂
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We understand that publishers need and want flexibility and we built the service to provide that. We understand the paper wall and built a system that acknowledges those very important concerns.Permalink On twitter.com
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Mood +3 🙂
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Our team's experience from the publisher side, and our partnership with internal product & engineering teams who live and breathe audio mean we have both sides - editorial and ad operations.Permalink On twitter.com
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DAI is *the future* not just with audio, but with video & more. We need to step up and into this space as publishers. Not just my team. Everyone does. Which is why we opened our API standard up to discussion, starting at SRCCON schedule.srccon.org/#_session-rebuilding-ad-techPermalink On twitter.com
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We've lived through over a decade of bad technology and failed businesses that resulted from publishers allowing fear, ignorance, and distrust of the biz side to prevent us from being leaders in the ad tech space. We live in a world literally deformed by that lack of involvement.Permalink On twitter.com
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But this is *why* I joined RED at WashPost to begin with. Because I believe it's not too late to save the future, by bringing our ideas, principles and ethics as publishers to the table to build the next gen of ad tech for publishers, by publishers. That includes for podcasts.Permalink On twitter.com
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Mood +2 🙂
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I suspect that nwquah and I have the exact same thoughts and concerns here, but I'm always interested in taking input and talking over ideas. I don't want to just be Twitter threading at ya. Would love to talk it over, perhaps... in a podcast? :PPermalink On twitter.com
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To finish this: all the love for Nieman Lab and Hot Pod, long time reader and subscriber here. We build a better future for publishers by having these conversations and working together.Permalink On twitter.com
Mood +5 🙂