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Notably implicit though left unsaid in this profile of NYT's media buying unit is how deeply this media company-run group distrusts the existing ad tech industry's measurement tools. digiday.com/marketing/new-york-times-mostly-skips-ad-agencies-house-20-person-ad-buying-team/Permalink On twitter.com
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The New York Times doesn't trust ad tech analytics companies or agencies with their own publication's marketing. They're right. Brands should take notice and think real deeply about what that means when making their own decisions re:measurement of ad campaigns.On twitter.com
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