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dmarti joshsternberg yup. This is basically a perfect case in-miniature of one of the core problems of ad tech: publishers who decline oversight over ads lend legitimacy to fraudsters who eventually mine and destroy publishers' relationship with their audience. As true with display units as the IAB.
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dmarti joshsternberg Not surprising that the core problematic attitudes that lead to and allow for ad tech fraud permeate every level of the industry.