-
Facebook has started crawling through redirect links again and showing the end link instead of the redirecting service.
-
It appears to literally have started doing so like... 2 hours ago. Weird.
-
Interesting, share link redirects are showing their canonical links now, but links shared in comments still show the redirecting URL.
-
So around the time of this change I noticed some interesting numbers. It appeared this accompanied a change in how the algorithm treats link posts. For a period between the previous change in how URLs are presented and one above link posts were de-prioritized in Facebook's feed.
-
I'm now seeing that Facebook is treating link posts like they had before the change in crawling URL redirects. Which means that link posts now appear to succeed over text posts with links in their comments, which was what I was doing before. So... link posts are back?!?
-
To determine this I've been tracking the success of link-in-comment posts vs the success of link-in-body posts and have been since things first switched over. For a significant period (before May until early July) link posts had clearly been made less likely to appear to users.
-
But now it appears that is no longer the case. Of course it could be I saw success because I wasn't a common text-only-post publisher on Facebook and the algorithm has adjusted to my patterns, but the numbers seem to be close to how link posts were succeeding last year.
-
In my judgement, whatever decision by Facebook at some point earlier this year that decided 'link posts are bad for regular users' has been reversed.
-
I think this is pretty wise. In terms of user posts: the problem of 'fake news' viral events was far worse with non-link meme-style posts than it was with user-authored link posts.
-
How long this will continue to be the case? Who knows? Facebook seems to make these calls almost on a whim.