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If you're a media reporter, maybe surf the web with your web console open and make a story out of when you see consistent multi site failures of major ad tech firms' scriptsPermalink On twitter.com
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I mean - if any other multi-million dollar technology company had its primary product failing consistently - it would be a story right? The only reason not to chase ad tech as strongly as the fail whale is b/c lack of knowledge. But there are good people out there willing to helpPermalink On twitter.com
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The thing to remember is that ad tech sounds confusing because the industry has organized itself and its technology as a black impenetrable box to confuse everyone on purpose. But the next Theranos could be right there, waiting for you to dig behind some javascript errors.Permalink On twitter.com
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And if you, a journalist, can get good at explaining to the public the multimillion dollar malfeasance in ad tech? You'll have stories in front of you to fill a lifetime of book deals.On twitter.com
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Mood +3 🙂